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LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave.  Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet.  “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence.  Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission.  He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm.  “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.”   “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing.  “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach.   Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies.  “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot.  To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising.    Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page.  Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience.  He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably.   It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online.  At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts.  “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed.  One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

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Featured Blog

LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave.  Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet.  “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence.  Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission.  He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm.  “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.”   “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing.  “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach.   Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies.  “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot.  To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising.    Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page.  Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience.  He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably.   It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online.  At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts.  “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed.  One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

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LeapOut Elevates Digital Commerce: Launches Under Armour Philippines’ Game-Changing Shopify Plus Website

July 1, 2025 No Comments

MANILA, PHILIPPINES – July 1, 2025 – LeapOut, the Philippines’ premier digital commerce and Shopify Plus agency, proudly announces the successful launch of the groundbreaking new Under Armour Philippines e-commerce platform. Engineered on Shopify Plus—known globally for scalability and performance—this fully customized website offers users an immersive digital experience that mirrors Under Armour’s global prestige, setting a new benchmark for online sports apparel retail in the region. This transformative project involved a meticulous, from-the-ground-up redevelopment designed to provide athletes and fitness enthusiasts an intuitive, seamless, and captivating user journey. From the visually dynamic homepage to precision-crafted collection and landing pages, each feature was strategically developed by LeapOut to deliver both immediate functionality and enduring adaptability. The launch marks a major milestone, achieved through navigating complex approval channels involving both the official Philippine distributor and Under Armour’s global leadership. The successful delivery of this ambitious project underscores LeapOut’s capacity to seamlessly manage stakeholder alignment on a global scale. Reflecting on the achievement, Ruben Fortes, Project Lead at LeapOut, stated, “This project represents more than a technical accomplishment; it embodies our commitment to pushing the boundaries of what digital commerce can achieve. It’s a convergence of relentless dedication, innovative thinking, and strategic collaboration—resulting in an elevated experience that is both meaningful and powerful for the Under Armour community.” Technical excellence underpinned the project’s success. LeapOut’s team of expert developers and engineers built a site that was visually striking, technically robust, and designed explicitly for scalability. June Dolendo, LeapOut’s Senior Developer and Head of Technology, articulated, “In crafting the Under Armour digital experience, we meticulously considered every interaction, every component, and every pixel—ensuring each element contributes to a cohesive, responsive, and delightful user experience. This meticulous approach to digital architecture and design reflects LeapOut’s unwavering commitment to excellence and innovation.” This launch further solidifies LeapOut’s esteemed portfolio, placing Under Armour alongside other iconic brands like Reebok, Bench, Aldo, Kultura, Maxi Life, Pet Express, Toy Kingdom, Chicco, and numerous leading labels under SM Retail, Inc. LeapOut has also successfully built an impressive client base in the USA and Australia, showcasing its global capability and trusted expertise in managing sophisticated digital projects. LeapOut: Empowering Brands from First Sale to Full Scale The successful Under Armour launch reinforces LeapOut’s fundamental mission: guiding businesses from their very first online sale to full-scale digital leadership. LeapOut’s distinctive approach equips SMEs and enterprises alike to invest strategically in digital infrastructure, ensuring each step fuels sustainable growth. At LeapOut, websites aren’t just built—they’re transformed into powerful engines of digital growth. Combining industry-leading technology with strategic business acumen, LeapOut continues to distinguish itself as the partner of choice for brands committed to dominating the digital space. Explore Under Armour Philippines’ transformative digital experience here: https://www.underarmour.com.ph/

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Beyond E-commerce: How ROI Consulting Leveraged Shopify for Service Excellence

March 28, 2025 No Comments

In the bustling business landscape of the Philippines, ROI Consulting Service stands out as a leader in process improvement and training. Yet, despite their expertise, they faced a hurdle: their online presence was outdated. A simple, self-built website and scattered Facebook posts weren’t enough. “It was more of a placeholder than a platform,” says founder Romillo “Romil” Campos, MBA, MBB, ECE. Determined to bridge this digital gap, they turned to an unexpected ally—Shopify, a platform known for e-commerce—and transformed it into a powerhouse for their service-based business. This is their story, and it’s rewriting the rules. The Problem: A Digital Gap in a Service World ROI Consulting doesn’t sell physical products like gadgets or apparel; they offer training and consultancy—intangible services that didn’t seem to fit Shopify’s typical use case. Their old website failed to reflect their professionalism, often turning away potential clients who judge businesses by their online presence. “We needed something that matched our expertise,” Romil explains. The challenge was bold: adapt a tool designed for product sales into a platform for learning and growth. Enter LeapOut Digital: The Perfect Partner Romil didn’t take on this challenge solo. He partnered with LeapOut, a digital solutions provider with a personal twist. “The Managing Partner of LeapOut was my classmate,” Romil shares, “and we’d collaborated on process improvement projects before.” This trust and history made LeapOut the ideal choice. Together, they set out to reshape Shopify into a tool that serves a service-driven mission. Turning Shopify Into a Service Hub Shopify is built for e-commerce, so bending it to fit a training-focused business required creativity. “We had to adapt it for consultancy and education,” Romil says. LeapOut rose to the occasion, delivering a platform where: Students can enroll and subscribe to Six Sigma certification programs effortlessly. Online payments are seamless, with instant enrollment confirmations sent to learners. The ability to engage past and existing customers, fostering a community around process improvement. A beefed-up training calendar to keep learners active and involved throughout the year.   But Romil’s vision extends beyond what’s live today. He has ambitious plans to elevate the platform further: A Learning Management System (LMS) to offer White Belt courses online directly on the site. Auto-generated certificates that instantly reward course completion, eliminating manual effort. A Certificate verification system to help employers validate Six Sigma Belts.  The development process was smooth, with weekly check-ins ensuring steady progress. Even when a key team member departed, LeapOut’s robust team stepped in seamlessly. “The new team was just as efficient,” Romil notes. The result is a Shopify site that’s uniquely tailored to ROI Consulting, with more enhancements on the horizon. The Payoff: Growth and Efficiency Since its launch, the site has delivered results. “It’s professional, user-friendly, and packed with features I didn’t even know I needed,” Romil says with pride. We’re expecting that training inquiries to grow. Immediately, the online enrollment system will save time for both students and ROI Consulting staff. This isn’t just a website—it’s a catalyst for a service-focused business, proving Shopify’s potential beyond traditional e-commerce. Standing Out from the Crowd What sets ROI Consulting apart from other players in the industry? While many competitors cling to outdated websites or cumbersome manual processes, ROI Consulting is leaning into digital innovation. Here’s how they shine: Convenience: Online enrollment and payments simplify the sign-up process, making it faster and easier for students compared to traditional methods. Engagement: The platform’s design allows Romil to connect with past and current customers, building a community that competitors often overlook. Scalability: With plans for an LMS and auto-certificates, ROI Consulting is gearing up to handle more learners efficiently—something manual systems can’t match. Visibility: A polished, modern online presence gives them an edge over rivals stuck with basic sites, helping them reach a broader audience. This forward-thinking approach not only differentiates them but also positions them as a scalable, customer-focused leader in the training space. Looking Ahead: A Leader in the Making Romil isn’t content to stop here. “I want ROI to be the top training provider for process improvement in the Philippines,” he declares. With this digital foundation in place, they’re planning to enhance SEO for greater reach and roll out more training tools. This Shopify leap has laid the groundwork for them to lead the industry, not just keep pace. A Lesson for All ROI Consulting’s journey is more than inspiring—it’s a call to action. “Digital presence is everything,” Romil advises. “Invest a little now for a big return later. If people can’t find you, even the best services won’t succeed.” For service-based businesses eyeing Shopify, ROI Consulting proves it’s not just for e-commerce—it’s a versatile tool for growth.

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Why Philippine Brands Should Own a .com Store – More Than Just Lazada, Shopee, and TikTok Shop

September 11, 2024 No Comments

As the e-commerce landscape in the Philippines expands, many brands rely solely on platforms like Lazada, Shopee, and TikTok Shop for their digital presence. While these platforms offer great exposure, they limit how much control you have over customer relationships and branding. Owning a Shopify-powered .com store allows you to fully customize your store, giving you direct access to customer data and driving brand loyalty. At LeapOut, we help Filipino brands unlock this potential, resulting in an average 45% increase in online revenue within the first year. The Current E-commerce Landscape in the Philippines As the e-commerce sector continues to boom in the Philippines, brands are flocking to online marketplaces like Shopee and Lazada. These platforms offer immense reach, but there’s a downside—brands lack control over their customer relationships and data. A report from Department of Commerce USA shows that e-commerce penetration in the Philippines has risen to 74%, but only 8,000 to 9,000 stores are on Shopify, despite the country’s population of over 110 million. This discrepancy highlights a significant missed opportunity. With Philippine e-commerce spending projected to grow by 17% annually until 2025, according to International Trade Administration, now is the time for brands to seize control of their digital presence. Why Shopify Is the Best Platform for Filipino Entrepreneurs Shopify has quickly become the platform of choice for brands worldwide, including in the Philippines. Why? The data speaks for itself. Shopify reported a 57% year-over-year growth in gross merchandise volume (GMV) globally in Q2 2024. This growth isn’t just limited to global markets—local brands that have adopted Shopify have seen similar successes. Ease of Use and Speed to Market One of Shopify’s key strengths is its ease of use. According to recent 2024 reviews on Capterra, 94% of Shopify users cited its user-friendly interface as the primary reason for choosing the platform. For Filipino entrepreneurs, this means getting a store up and running in a matter of days, not weeks. Moreover, Shopify’s vast ecosystem of vendors—including payment gateways like GCash and PayMaya, and logistics providers like Lalamove and Gogo Express—makes it easier for local businesses to manage operations efficiently. Why Marketplaces Alone Aren’t Enough While Shopee and Lazada are essential for exposure, relying solely on these platforms limits your ability to provide a truly personalized customer experience. According to Forbes, 74% of surveyed customers said they are more likely to buy based on the quality of the customer experience alone. This underscores the importance of owning a .com store, where businesses have full control over how they interact with customers. Additionally, 59% of executives surveyed by Forbes indicated that they value customer satisfaction as a direct result of a positive customer experience, which in turn fosters brand loyalty. A dedicated Shopify-powered store allows brands to curate the customer experience by leveraging their own data and creating personalized interactions that marketplaces simply can’t offer. This leads to stronger customer relationships, higher retention rates, and greater long-term success.your brand but also ensuring that you’re top of mind for repeat purchases. LeapOut’s Role in Empowering Filipino Brands At LeapOut, our mission is to empower local brands by simplifying their journey into e-commerce. One of the key advantages of working with LeapOut is that you don’t have to start from scratch. We provide the knowledge, guidance, and consulting expertise to help you navigate the complexities of launching and managing a Shopify store. Our deep understanding of both the Shopify ecosystem and the local market ensures that your brand is set up for success from the start. When you partner with LeapOut, you benefit from our end-to-end support, which covers everything from store setup and customization to integration with local payment systems and logistics partners. This lowers the total cost of ownership (TCO) and ensures a quicker return on investment (ROI). With Shopify’s robust platform and our expert insights, you can focus on growing your business while we handle the technicalities. LeapOut as a Shopify Partner worked with a range of major e-commerce brands in the Philippines, with the likes of Maxicare, Reebok, Saucony and Chicco, helping them build highly effective e-commerce stores. These case studies demonstrate the results we’ve delivered for our clients, providing inspiration for any brand looking to take the leap into e-commerce. Consider this: Philippine-based brands that have partnered with LeapOut have seen an average 45% increase in online revenue within the first year of launching their Shopify store. This isn’t just a coincidence—it’s the result of our tailored consulting approach, ensuring that each store is optimized for both user experience and business growth. In a competitive digital landscape, working with a team like LeapOut gives your business a significant edge. We don’t just launch stores—we help future-proof your brand through ongoing support, optimization strategies, and insights to help you stay ahead in the market. The Time to Act Is Now With e-commerce spending in the Philippines expected to reach $24 billion by 2025, according to eMarketer, the window of opportunity is wide open. But it won’t stay that way forever. The brands that invest in their own digital storefronts today will be the ones that dominate the market tomorrow. Final Thoughts If you’re serious about growing your brand and future-proofing your business, it’s time to think beyond the marketplaces. A Shopify-powered .com store offers the control, flexibility, and scalability that Shopee and Lazada simply can’t match. With LeapOut as your partner, you’ll have the tools and expertise you need to succeed. Ready to take the leap? Let’s make your e-commerce ambitions a reality.

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Shopify Optimization: Tips to Gear Up Your Store in 2024

March 6, 2024 No Comments

Does your e-commerce site fail to reach your expected results, even though your online store is run by Shopify?    One of the probable reasons is it is not fully optimized for 2024.  Like in any Shopify website, seeing that your ecommerce site runs smoothly is not enough to ensure its profitability. You still need to apply technical tweaks and fine tuning to improve its marketability, especially in the eyes of your customers and search engines like Google.  The success of your e-commerce store optimization depends on how fast you adapt to the trends and technological developments. Even the most established platforms need constant care to stay ahead. In 2024, optimizing your Shopify store is no longer an option but a necessity for survival and growth. That’s where LeapOut comes in. If you’re one of 8,328 Shopify store operators or are planning to open up an e-commerce store on this platform, our digital marketing experts provide an actionable roadmap to optimize your Shopify site.  We’ll equip you with proven strategies and practical tips to maximize your online presence, attract more customers, and unlock the full potential of your store in the exciting year ahead. Read on… 2024 E-commerce Landscape Trends  The pace of the e-commerce landscape evolution has stepped up in 2024, presenting both challenges and opportunities for businesses of all sizes. To stay relevant in the market, you need to understand these trends and emerging consumer behaviors: Mobile-Powered Shopping Experience In 2024, our mobile phones will be the primary touchpoint of our shopping journey. It is an integral part of the shopping journey, with over 83% of e-commerce activities utilizing it. According to Statista, the Philippine mobile e-commerce market registered a total retail sales of US$4.28 billion in 2021, reflecting a massive six-fold increase within five years from the total sales value of US$608.1 million U.S. dollars in 2017.  Mobile e-commerce is seen to continue growing, with an estimated retail sales value of roughly US$8 billion in 2026. Experts attribute the impressive growth in m-commerce sales to many factors, including convenience and flexibility of shopping only through consumers’ fingertips. The use of mobile payment options with local mobile wallets like GCash, Maya, PayMongo, and its counterparts like Alipay, Apple Pay and Google Pay also makes m-commerce a more convenient choice.  These advanced features allow shoppers to complete transactions with just a few clicks, eliminating the need to fumble with cash or credit cards. This frictionless payment process encourages faster, more convenient transactions.  Experience-driven commerce is on the rise Consumers are already bored with simply clicking and buying online. They crave immersive and engaging experiences throughout their shopping journey especially after being restricted by the pandemic. Here are some of the rising trends to look out this year: Augmented reality (AR) and virtual reality (VR) applications, allowing virtual try-ons, product visualization in their homes, and interactive experiences. Livestream shopping is booming, opening up the avenue for real-time interaction with brands and influencers. Social commerce competition heats up, especially with platforms like Facebook, TikTok, and Instagram, integrating seamless buying experiences directly within their apps. Personalization Becomes a Norm Generic and shotgun marketing methods no longer work in 2024. AI tools empower your website to give personalized recommendations, offers, and content tailored to your customers’ unique needs and preferences. By analyzing vast amounts of data, AI can provide relevant experiences to make your buyers feel special when purchasing in your store. Treat Your Customers with Quick and Easy Shopping In today’s fast-paced world, customers look for convenience. They expect quick and easy shopping experiences, including: Frictionless checkout processes that support multiple payment options. Fast and reliable delivery with transparent and reliable tracking information. Seamless omnichannel experiences, allowing them to switch between devices and channels effortlessly. Voice Search Gains Momentum Alexa, Siri, Google Home and other voice assistants are expected to take center stage, leading to a rise in voice-activated shopping. As human-computer interaction is rapidly becoming a norm and devices are slowly accommodating both typing and voice interaction.  Because of this, e-commerce sites are slowly adopting Voice UI (user interfaces), making them accessible in mobile phones, TVs, smart home gadgets, and other devices. Optimizing your website for voice search has these benefits: Convenience – Voice commands are fast and hands-free, perfect for shoppers on the go or multitasking. Enhanced accessibility – Voice search empowers those with disabilities or who find typing difficult to still shop effortlessly. Improved search experience – Customers can quickly find products, ask questions, and even complete purchases with simple voice commands. Tips to Optimize Your Shopify Store As an existing e-commerce site owner or are new to this business model, you need to adapt to these trends to gain a headstart in 2024. Fortunately, Shopify has the right features and tools to optimize your site according to the latest developments in the market. Embrace Mobile-First  For many years, many websites, including online stores, still lag behind in terms of mobile optimization. While their sites look impressive on desktops, their mobile versions cause lots of frustration to customers leading to abandoned carts and decrease in sales.   Here are some ways to optimize your website for mobile phones: Responsive Design Think of responsive design as the flexible foundation of your mobile store. It’s the magic that makes your content, images, and buttons dance beautifully on any screen size. Choose a responsive Shopify theme or hire a developer to ensure that your site provides top-notch mobile experience. Page Load Speed Understand that mobile users are impatient. Imagine this, a one-second delay can reduce conversion rates by 7%. Seek help from developers, SEO specialists, or UX designers to keep your store loading at lightning speed: Optimize your images Minify code Invest in a reliable hosting  Frictionless Checkouts  Offer a simple, one-page checkout process tailored for touchscreens with auto-fill options.  This design will reduce frustrations in using your site due to complexity in design.  Integrate Social Media Accounts In today’s digital landscape, social media isn’t just a way to connect – it’s

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Rank Higher, Sell Faster: SEO Strategies for 2024 Ecommerce Success

February 27, 2024 No Comments

The start of 2024 opens up a huge opportunity for businesses to capitalize on ecommerce. Starting from the considerable growth of the Philippine ecommerce market during the Covid-19, it shows no signs of slowing down. From a $17-billion industry in 2021, experts expected it to grow by 17% to $24 billion in 2025. It can also see a sustained rise of up to $60 billion in 2030, according to Statista data. With these encouraging numbers, 2024 is the best time to seize this thriving market. The Need to Invest in eCommerce SEO However, entering the eCommerce landscape can be a tall order. Without the right knowledge and strategies, your competitors can easily beat your company to a pulp. One way to avoid this tragedy is by optimizing your eCommerce site for Google. For this task, you need SEO pros to make your site accessible to humans and search engines. They use the right tools, tweaks, and tricks to maximize your web presence. But why should your website optimization be your top priority? The reason is, it’s the primary touchpoint of online buyers. A survey revealed nearly half (44%) of online buyers begin their online shopping journey through Google. What’s more, more than one-fourth (37.5%) of all eCommerce sites traffic comes from search engines. Meanwhile around one-fourth (23.6%) of e-store orders are attributed to organic traffic. E-commerce SEO Best Practices to Focus in 2024 Looking at these numbers, you see the importance of optimizing your e-commerce website. To succeed in this task, SEO specialists should focus on what to optimize, which usually rely on the latest Google algorithm updates.  [We focus on meeting Google’s requirements because it holds the dominant position in search, with a market share of around 95% on mobile and 85% on desktop,] In 2024, here are some of the optimizations your website needs. Leverage AI Tools for Better and Optimized Content AI enables marketers to produce quality results fast. SEOs can also leverage this technology by supercharging their capabilities. Search engines are increasingly powered by AI and machine learning, making them capable of understanding user intent and delivering highly relevant results. This means you need to go beyond basic keywords and delve into long-tail queries and conversational language to truly connect with your target audience. At LeapOut, we understand the need for quick compliance to our client’s ecommerce requirements with quality results. To do this we use and advocate the use of AI tools like ChatGPT, Jasper, Gemini, Claude AI, and Grammarly to help us in: Performing keyword research using our tech partner Semrush to discover and focus on targeting industry-specific keywords with commercial and transactional intent. This task enables us to zero in on what the target audiences of our clients seek for. It will also direct us in producing or suggesting the appropriate content in relation to the searcher’s intent. Crafting compelling meta titles, meta descriptions, slugs that include the primary keywords  Create topic clusters and supply them with content to make visitors stay longer in the site Get topic suggestions you can write for based on highly sought and marketable keywords.  When used properly, AI reduces the amount of time it takes while generating the best results for improving search rankings and brand online visibility. Invest in Mobile SEO for Ecommerce Mobile now trumps desktop as the go-to device for browsing and shopping. Studies suggest that about two-thirds of ecommerce purchases take place on mobile devices. This means mobile phone optimization is a must to make your site visible to a massive chunk of potential customers. Sadly, LeapOut’s SEO team found out that many of our clients’ websites are still not optimized for mobile.  When audited, their site still failed to pass the acceptable mobile responsiveness, loading speed, and ease of navigation set by Google. Fixing these issues can lead to a huge improvement in mobile users’ engagement to your site.  Give More Emphasis on User Experience Gone are the days of chasing better rankings only through keywords. Today’s algorithms give emphasis on user experience (UX) signals. This means you need to find ways to encourage visitors to access and stay in your site. Some of the common practices our on-page optimization for ecommerce to increase dwell time and engagement are: Producing relevant and helpful easy-to-read texts across your site. These product descriptions should be able to: resonate with your audience,  answer their questions, and  keep them accessing other pages and digital assets within your website. Image optimization by including clear, sharp, and high-resolution images with the smallest possible file size Embedding relevant and engaging video content. Reducing the time it takes for your website to load. Make sure that your pages pass the Pagespeed Insights, which measures the Core Web Vitals. These set of metrics give developers an idea of how fast the specific parts of a page loads on the screen. Craft Helpful Content with Your Experts Days after Google rolled out its Helpful Content update in September 2023, brands, bloggers, and other content creators immediately felt its impact. Many of them saw their rankings and traffic dip because their web content failed to pass the “people-first” shift in Google’s requirements.  This algorithm update rewards websites that focus on crafting useful and valuable content for people and not for search engine bots. This means overuse of keywords (keyword stuffing) and producing content for the sake of jacking up your ranking no longer works. To do this, Google added the author’s expertise or experience to the topic it is writing or E to its E-A-T guideline.  Weaving Seamless Customer Journeys with Omnichannel SEO Nowadays, brands need to interconnect their marketing channels. Today’s customers expect a cohesive experience that allows for seamless interaction between physical stores, websites, social media, and more. They also seek to access your company on their smart home devices like Amazon Echo and Google Nest. To make this possible, you need to beef up your omnichannel SEO strategy to optimize your online presence across all touchpoints. A unified customer

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LeapOut Digital Boosts E-commerce in the Philippines with Exclusive Event, Endorsed by Shopify

July 19, 2023 No Comments

Manila, July 15, 2023 – LeapOut Digital, a distinguished Shopify Partner and an industry-leading digital solutions agency, has taken another leap forward in empowering e-commerce growth in the Philippines. The agency recently curated an exclusive, invite-only event at the prestigious Shangri-La Hotel, providing a unique platform for dialogue and partnership building within the country’s fast-paced e-commerce ecosystem. LeapOut’s event was a powerful testament to its partnership with Shopify, one of the world’s leading e-commerce platforms. Shopify’s recognition of LeapOut Digital as a premier partner in Southeast Asia, a region experiencing explosive e-commerce growth, underscores LeapOut’s reputation as a trusted ally for businesses navigating the digital landscape. The event brought together the brightest minds in marketing, retail, and e-commerce, fostering a vibrant atmosphere of innovation and strategic insight. Felix Chen, Strategic Partnerships Manager at Shopify, elucidated the untapped potential of Southeast Asia as an e-commerce powerhouse, signaling exciting prospects for businesses in the region. Esther Soo, Partnerships Manager at Dot Digital, unraveled the transformative role of AI in augmenting customer experience and optimizing e-commerce operations. LeapOut’s own Marvin Ortiz, Co-founder and Managing Partner, further underscored their expertise by sharing an illuminating case study on successful global-to-local e-commerce integration. Ortiz’s presentation showcased LeapOut’s unique capacity to bridge the global and local, offering businesses tangible pathways to success in the digital marketplace. The event received an additional boost with the personal involvement of Bharati Balakrishnan, Country Head of Shopify India and Southeast Asia. Her in-depth interactions and personalized consultations offered attendees a direct window into the strategies and operations that drive successful e-commerce businesses, adding considerable value to the LeapOut partnership. The day concluded on a high note with an immersive networking session. The combination of an elegant venue, exquisite cuisine, and insightful conversations contributed to an event that was as engaging as it was enlightening. LeapOut Digital’s dedication to driving e-commerce industry growth is exemplified in its portfolio of globally recognized brands, including Reebok, Chicco, and Sports Central. Their success in building and managing effective Shopify stores for these brands speaks volumes about their capabilities. This inaugural event marks the beginning of LeapOut Digital’s ongoing commitment to nurturing the e-commerce ecosystem in the Philippines. As the company continues to champion its mission of empowering businesses in the digital landscape, future events are eagerly anticipated. About LeapOut Digital:LeapOut Digital, a renowned digital solutions agency and a premier Shopify Partner in the Philippines, excels in creating and managing successful Shopify stores. Their robust partnership with Shopify and their record of working with notable global brands are testament to their pivotal role in catalyzing the e-commerce sector’s impressive growth in Southeast Asia. Some attendees from major Philippine brands engage in keynote sessions at LeapOut Digital’s E-commerce Event.

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