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LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

Marvin, LeapOut President and CEO, imparted digital marketing insights on the radio program on the topic Thriving Businesses: Ride the Digital Wave. Marvin Ortiz, LeapOut Co-Founder and CEO, had the honor of guesting in a radio program Pilipinas, Ngayon Na on January 8, 2024, aired on DWIZ 882 and Aliw TV 23 and hosted by Undersecretary (USec.) Robert Rivera and Lady Elyza. Marvin’s guesting highlighted the power of digital marketing and e-commerce to the hosts, who, like many ordinary Filipinos, are still not well-versed but are enthusiastic about this thriving sector. Helping Businesses Leap Into Digital At the start of the program, USec. Rivera stressed the importance of keeping abreast with developments taking place on the Internet. “We know that AI and digital are all over. That’s why communication time has been cut considerably. With the touch of a finger, you can video chat anywhere in the world and talk to anyone.” USec Rivera also admitted that many businesses in the Philippines are struggling to compete because they still opt to use traditional methods. However, he emphasized that to be competitive in today’s world, they need to keep up with the fast-changing business practices such as establishing an online business presence. Taking off from this backgrounder by USec Rivera, Marvin introduced LeapOut and its mission. He said that the company aims to help small and medium enterprises (SMEs) and even micro-enterprises “to leap into its digital transformation.” The company equips companies with capabilities to break into and then grow and succeed in the digital realm. “We are a digital marketing agency that helps businesses maximize their business presence online — especially legacy businesses — to spot more opportunities and thrive online.” “From First-Scale to Full-Scale” Marvin, one of the pioneers in the country’s digital marketing landscape, commented that it is LeapOut’s mission to help Filipino businesses, especially those who are eager to establish their footprint online via digital marketing. “The goal of digital companies is not only to share information but also to help users navigate the digital landscape by elevating their user experience. Usually, we help companies that have the vision and goal to serve online customers but have no capabilities and capacities to venture into digital media,” he said. To guarantee success in this transformation, Marvin said LeapOut is committed to empowering its clients to succeed from laying their foundation online to providing excellent customer experience. This end-to-end approach is what digital marketing professionals consider the “from first-scale to full-scale” approach. Using this extensive approach, the company has provided and is currently providing these services to its clients from SMEs to those belonging to the top ten Philippine companies. “We have already helped and continue helping businesses and organizations in the Philippines. in transforming their digital footprint,” Marvin added. LeapOut’s clients include household brands such as SM, Ajinomoto, Cebuana Lhuillier, Malayan Insurance, and Wilcon Depot. To accomplish this, LeapOut helps conceptualize, create, and compose digital content for its three key businesses: social media and content marketing, e-commerce, and paid media. The company started as a digital marketing agency. The company later ventured into e-commerce development and programmatic advertising. Screengrab of Marvin explaining how digital marketing benefits businesses during the radio interview streamed live on Pilipinas, Ngayon Na Facebook page. Hypertargeting 101 To showcase what digital marketing can do to businesses on the program, Marvin described the power of programmatic advertising. With this technology, companies can now show their marketing content and copies directly to their specific intended audience. He demonstrated this technology through an example. A company wants to offer two contents to two demographics: Content A is for seniors and Content B is for millennials. With programmatic advertising in Google and social media platforms, the company can show only Content A for seniors in the platform you subscribed to and Content B to only your target millennial audience. Since this method will only allow your content to be seen by your ideal audience, it provides amazing efficiency to your campaign. It lowers the cost as it prevents you from showing the ads to unintended audiences. And because only your target people can access your content, your probability of sales increases considerably. It Started With A Mission When talking about LeapOut’s mission, Marvin shared the humble beginnings of the company. He recalled the time when a plumber sought his service when he was still an advertising agent in 2009. Short of funds to pay for the ad, it took some time for the plumber to pay for the creative and publish it online. At a time when the internet was just starting and selling online services was difficult, the freelance plumber believed that the new tech would open business opportunities. This kindled Marvin’s passion to open an agency to serve as a launch pad for the growth of SMEs and micro businesses. With digital marketing, he believes these small and startup businesses have a “leveling playing field” where they can compete head-on with established companies and corporations. Cybersecurity Insights Aside from digital marketing, Marvin also provided his insights on cybersecurity, especially on email and social media accounts. “Social media accounts like Messenger and email addresses can be hacked and faked,” he stressed. One of his takeaways is to be mindful of emails that we receive. For email, check for the sender. To find out if the email address or URL is legitimate, check the domain name if it matches the exact spelling of the domain name (.com or .edu) of legitimate sites. Another thing you can do is to verify whether the sender uses a real name. When you are doubtful of the sender, you should research if the email is factual over the Internet or confirm with your friends and people you trust. Pilipinas, Ngayon Na! airs every 2 pm – 3 pm on DWIZ 882 kHz and Aliw TV 23. The entire interview can be streamed on the Pilipinas, Ngayon Na Facebook page.

Featured Blog

LeapOut Gets Media Spotlight on Award-Winning TV & Radio Show Pilipinas, Ngayon Na

Tony Chua January 11, 2024

The Ultimate Guide to Home Improvement SEO Strategies

March 26, 2024 No Comments

As an executive in the home improvement industry, your digital home is your company website. Just like any home, you need to implement home improvement search engine optimization (SEO) in your website to ensure it is accessible and appealing to your visitors. Here is a guide for home improvement executives, prepared by LeapOut’s SEO team. What SEO Can Do for Home Improvement Websites? With SEO, you can boost the chances of getting site visibility on Google, Bing or other search engines. LeapOut SEO specialist Jan Fredrick Nietes said that as SEO experts, “we optimize websites so customers can find your products more easily online. The goal is for your website to show up at the top of search engines when people look for things you sell.” Home improvement SEO takes those principles and tailors them to businesses in the home renovation, remodeling, interior design, and other home services sectors. Many customers in this industry start connecting with companies online using Google, making it extremely competitive for SEO. So, if your website isn’t well-optimized, you’re missing out on a huge pool of potential leads. A properly executed SEO strategy will result in: Increase your brand’s online visibility by appearing on the top of Google search pages More qualified traffic coming to your website Establishing your company as a reputable and trustworthy business partner Enhanced lead generation and better sales. How Google Ranks A Home Improvement Website? Before we discuss how SEO will place your home improvement website or your key landing pages on top of Google search pages, let us first find out how the most popular search engine ranks websites. Google ranks websites using a complex algorithm. Algorithm is a decision-making process or set of rules for calculating, decision-making, or other problem-solving tasks. The search giant considers hundreds of factors to determine the criteria by which it ranks your website. As a business keen on maintaining its market dominance, Google sees to it that it provides the best search engine results pages (SERPs) to all users. While no one knows Google’s exact algorithm (it is proprietary and constantly evolving) on achieving this goal, SEO experts found out the search engine pays particular attention to these ranking factors: Meaning Relevance Context Quality Usability How SEO Can Boost Visibility of Home Improvement Sites? With these in mind, SEO experts have summed up these five major ranking factors into three major tasks that they do daily: Create and publish relevant, high-quality content Ensure the web pages provide positive user experience to both humans and search engines Get quality and relevant backlinks Create and Publish High-Quality Content As the web’s de facto librarian and gatekeeper, Google loves showing what it considers as quality content. Top-notch content means it is informative, engaging, and well-written. Google evaluates factors such as the content’s relevance, readability, comprehensiveness, and originality. The LeapOut SEO team has a list of recommendation on how to craft top-notch content for home improvement businesses: Place yourself in your customers’ shoes What questions are they asking? What problems are they Googling solutions for? Create content that answers those directly. Target very specific keywords This industry is highly competitive. To get an edge over your rivals, you need to focus on specific keywords that consumers would be likely to search. To further increase your brand’s competitiveness, you can target: Service-specific keywords – Focus on terms related to specific services (e.g., “roof replacement”, “deck installation”, “countertop refinishing”). So, instead of using “bathroom remodel,” which, despite having a sizable volume of 1,600,000 searches per month, it has a competitive keyword difficulty (KD) of 69. Compare this to a more focused “small bathroom remodel ideas,” which, despite having a decent volume of an estimated 10,000 searches per month, has an extremely low keyword difficulty. Targeting “small bathroom remodel ideas” would be easier for your content to rank than “bathroom remodel.” Hyper-local – Joyce Roque, LeapOut SEO Specialist focusing on on-page and local SEO, encourages the use of location-based keywords, such as the name of the city and your target term like “interior cement board paint in Manila,” “small bathroom remodeling Philippines,” or “bathroom renovations Manila”. Hyper-local keywords with location modifiers will make your company visible to your target customers in your service area. Long-tail keywords – Find lower-competition phrases with high intent like “best materials for kitchen backsplash on a budget”. Problem-solving keywords – Focus on searches that address common home improvement pain points such as “how to fix a leaky faucet” and “small bathroom remodel ideas” to directly address the concerns of your customers. Match search intent with the right content Google aims to understand the intent behind a user’s search query and provide relevant results that match that intent. Pages that effectively address user intent through content and context are more likely to rank higher. For example, if you search for “roof repair,” Google assumes you are finding tips on how to fix your damaged roof. Meanwhile, if you key in “roof repair Manila” the search engine will give you a list of companies that offer the service within Manila. So, if you wish to target “roof repair,” you need to publish interesting, engaging, and entertaining listicles to improve the visibility of your company for this keyword. As for “roof repair Manila,” you need to optimize your service pages or landing pages to make it rank for this keyword. It is then an SEO professional’s job to suggest writers or publishers what types of content to produce for this keyword. “At LeapOut, we analyze user intent by identifying what they are particularly searching for through the use of keywords in the content,” according to our SEO specialist Joyce Roque. Ensure the pages are formatted properly Google gives importance to the structure and layout of the content for better reading experience to the reader. Breaking down a blog post into sections and using well-written meta descriptions and headers makes it easy for Google and humans to figure out what the section and text is all about.

Future-Proof Your Construction Marketing: Top 2024 Digital Trends

February 28, 2024 No Comments

The Philippine construction sector is currently bustling thanks to the government’s push for more infrastructure projects in 2024 and beyond, through its “Build, Build, More” program. The industry is expected to contribute 8.4% to the nation’s GDP in 2023, with projections of continued growth in the coming years. The sector is also poised for expansion in 2023 and would go on up to 2027. Apart from the government’s infrastructure, the industry is also buoyed by a strong real estate market, rising urbanization, and energy development initiatives. Research and Markets, a market research site, forecasts the Philippine construction industry to log an annual average growth rate of 7.1% between 2025 and 2027. Amidst this backdrop, construction companies face a competitive landscape where standing out from the crowd is crucial. Digital marketing emerges as a powerful tool for this. Through this, you can reach your target audiences, generate leads, and secure projects. If you’re a senior marketing officer in this industry, this article will introduce to you to the trends LeapOut foresees in the industry this year. Why Philippine Construction Sector Needs Digital Marketing In today’s digital age, the internet is the go-to communication method used by both consumers and businesses for information and decision-making. To tap these users, Philippine construction companies should prepare and optimize digital marketing efforts because of these reasons: Increased internet usage More than 80 million Filipinos now have access to the internet, creating a vast online audience for construction companies to reach. Shifting buyer behavior Potential clients, from individual homeowners to large corporations, are increasingly researching and comparing options online before making decisions. Competition is heading towards digital Many construction companies are already taking advantage of digital marketing strategies, making it essential for others to do the same to stay competitive. Latest Digital Trends to Prepare for in 2024 As tech undergoes significant changes, so do digital marketing trends. Preparing for and embracing these changes can help your business get unprecedented advantages, especially in a highly competitive industry that has low digital adoption like construction. Here are some trends your company can leverage in 2024: 1. Keep your users engaged with interactive media Construction is a discipline that requires precision, order, and structure – which some people find dull and boring. With a digitally savvy, fun-loving audience like Filipinos, many of whom are glued to their mobile phones or desktops for hours, you can introduce interactive content that can educate, entertain, and assist your users when visiting your website or social media accounts. Here are some formats and applications you can incorporate in your content: Quizzes and polls Tap into the competitive spirit and generate user-generated content with personality quizzes, trivia challenges, and opinion polls relevant to construction. Interactive infographics Bring life to static data or images with clickable elements, animations, and micro-interactions for valuable insights and better user engagement. Interactive calculators and tools Help users estimate project costs, compare materials, or visualize their dream home by providing interactive tools they can actively use. One example is the integration of a color mixing tool in the website of one of our client’s that helps their customers decide the right color combination for painting their interiors and exteriors. 360° videos and virtual tours Offer immersive experiences showcasing construction projects, amenities, or design possibilities, giving opportunity for a virtual exploration of your projects from their mobile devices. Gamified experiences Design mini-games or interactive challenges related to your brand or industry to drive engagement, brand recall, and positive associations. 2. Utilize Social Media to Boost Trust and Leads It’s no secret that Filipinos are active mobile phone users. This device is the primary platform for Filipinos in accessing the internet, especially for architects, engineers, and other construction professionals who are usually working outdoors. Here are some innovations you can use in optimizing your mobile marketing efforts to improve your company’s image and attract more leads: Create omnichannel experiences Integrate your online and offline marketing seamlessly through location-based triggers and augmented reality experiences to produce compelling content. Hyper-personalized campaigns Leverage real-time location data and user behavior to deliver highly targeted ads and personalized offers within your construction area. Future-ready content formats Craft engaging content for your audiences through their mobile devices through high-definition video and interactive features for AR/VR experiences that will highlight your works in progress and final structures. 3. Leverage AR and VR In Your Campaigns Lay down the foundation of the future of construction marketing with immersive and interactive content. Virtual Reality (VR) and Augmented Reality (AR) technologies are revolutionizing how companies showcase their projects and engage with potential clients in the Philippines. VR: Take a Virtual Walk in Your Dream Project VR allows potential clients to experience projects at scale, walk through spaces, and explore design options within an immersive environment. Through this technology, you can provide a virtual tour of your future home or property before it’s even built. You can also add breathtaking views and customizable finishes for totally immersive views. AR: Bringing Your Blueprints to Life AR superimposes digital information onto the real world, allowing users to visualize construction projects directly on site. This technology allows you to hold on your phone and see a building’s virtual framework overlaid on an empty lot. You can also view real-time data like material placements directly on the construction site. While VR and AR are still in their early stages in the Philippine construction industry, their potential is immense. By leveraging these innovative technologies, you can differentiate your company, connect with clients on a deeper level, and build a brand for the future. As costs decrease and user adoption increases, these trends are poised to become mainstream, shaping the industry’s marketing landscape for years to come. 4. AI-Powered Personalized Marketing In the age of information overload, standing out requires personalization and top-tier customer service. Artificial intelligence (AI) is the best tool to deliver personalized messages and content across industries. Through AI and machine learning, you can craft personalized marketing campaigns that resonate with your