Get Started
Get Started

The 5 Best-Selling Products on E-commerce in PH Amid the Pandemic

The 5 Best-Selling Products on E-commerce in PH Amid the Pandemic

As the pandemic persists, netizens have come to accept that swiping through their phones is a safer means of purchasing. In its own way, e-commerce continues to expand in the country as Filipinos adopt it into their  “new normal” lives.

Through this development, the need to evolve businesses, transition merchants, and upskill digital workers has grown. If one desires to stay afloat during these trying times, understanding the playing field should prove beneficial. It begs the question—what are the best-selling products online in the Philippines?

This article will define the best-selling products in the Philippines available through e-commerce platforms amid the global health situation. Data interpretation tools and some marketing tips will be shared to help readers expand their reach towards new customers.

1.    Appliances

According to Semrush, appliances are a hot topic to date, with a high search volume of 18,100 keyword searches per month. The keyword ‘appliances’ has cemented relevance in the best-selling products category due to its rising search volume.

Appliances rose in prominence starting in 2020. The graph above notes down how much interest netizens have put on it for the past five years. Consumers valued improving their living situation more than usual a month into the pandemic in April 2020. This interest died down and rose again in November of the same year and peaked again in the summer of 2021.

Analytics is a big part of understanding your target audience. If you’re running a new business, utilizing SEO tools for keyword research will help you immensely. Tools like Semrush or Google Trends can provide users with a database, which can be used for market or web content studies. Search volumes and SEO keyword difficulty are valued because of existing competition and current trending searches.

Looking to market appliances yourself? Investing to expand your reach is never a bad idea. While the keyword ‘appliances’ may vary (e.g, SM appliances, Ikea appliances, etc.), competition for your products within the existing search volume can be remedied. Businesses can opt for a paid search engine campaign that can help move some of this traffic directly to your website.

Last tip—It’s important to note that consumers are unlikely to purchase an appliance on sight. Most consumers do their product research as they choose which appliance brand to trust. Investing in product testimonials and consumer reviews will help your business play a role in influencing a prospect’s decision-making.

2.   Personal care products

The pandemic has taught us to value our health above all for the time being. Naturally, the importance of personal care products rose. If you’re an aspiring retailer or seller of personal care products, being visible to the public is the highest obstacle alongside building trust.

Personal care products in itself are a broad category alone. What business owners are really looking for is what product comes with a high number of repeated purchases. Among these products, skincare products shone the most. Having an equal search volume with appliances is no easy feat.

The demand for skincare products has proven to increase steadily throughout the pandemic. The nationwide lockdown began on March 15, 2020. If we look at the graph, skincare products have overshadowed personal care products by a mile, only losing interest over time by a small amount around October 2020.

 

A report by Allied Market Research noted variables responsible for the growth of the Philippine skincare market. These consist of the surge in the female working population, increasing awareness concerning maintaining beauty, and desired lifestyle changes. It’s also important to note that by 2027, Filipinos are expected to spend 2.7 billion on skincare products overall.

Need tips on building trust between a brand and consumers? Using visual platforms like Instagram and Tiktok could prove more than enough. Creating content (reviews, product testimonials, routine tips) through these platforms can be a gamechanger for business.

Relying on SEO tools for this one isn’t optimal, but its input about trends is still of value. Consider the service of media influencers or influencer marketing agencies for this one. After all, social engagement and advertising products to strengthen brand trust and product awareness are what they do best.

3.   Home improvement products

Ever since the start of the lockdown in the Philippines, interest in home improvement has been steady. It’s an expected turn of events, with people being required to stay at home for most of the pandemic. It peaked in the summer for two straight years and had a sudden rise around August this year.

As with personal care products, home improvement is a broad field of subject. However, we took the time to take apart these home improvement products and see which ones remain popular to this day. But, something odd did come from this analogy.

Naturally, home improvement stores would sell products like gardening and carpentry tools. Throw in some home office upgrades, and it looks pretty normal. The real shocker here is that people look up ‘kitchen tools’ more than actual kitchenware in the Philippines.

The takeaway from this scenario is simple. Sometimes you have to think like the customer. Think about what you need and what could be useful right now. Play around with keywords and define what your product is and what you think the customer knows your product as. This is why studying analytics and being able to use SEO tools are important.

But even with the landslide graph that ‘kitchen tools’ presented, searches for home office upgrades still won in Metro Manila. People in urban Manila made purchasing desks, chairs, and peripherals essential in furnishing their homes because of the work-from-home setting.

Interest in home office products since the pandemic began has been significant, to say the least. This translates to it being a consistent field of interest during the pandemic.

If you’re an up-and-coming home improvement or home office brand, exposure to visual platforms will do you good. Instagram is popular right now, and here are some ways on how to get your name out there using social media platforms:

  • Hiring professional photographers for quality product photos
  • Influencer marketing to expand reach while building trust
  • Contests and giveaways for product/brand awareness

Also, try to be different in your own way to convince customers you’re the one for them. A good example is committing to a free delivery and assembly service. It conveys ease and a better deal, pushing prospects closer to that proceed to order button.

4.   Workout clothes and gear

Due to the ongoing pandemic, consumers have started to recognize the importance of maintaining health in their daily lives. Consumer appeal grew for activewear because of a developing interest in fitness. Most of them seek a lifestyle change and search for stores to purchase ‘gym clothes’ or ‘workout clothes’.

When it comes to posting products up for sale on the web, keyword research is important. No one’s going to try too hard whenever the need to buy an item presents itself. It’s strange how fitness apparel in itself doesn’t have enough available data to support itself. This just shows that simplicity is key when it comes to consumers and prospects. Now then, let’s work around what seems to work:

Some might consider going to the gym odd during the pandemic, but this doesn’t stop them from searching for what’s simpler to them.

If we’re going to be specific about it, workout equipment seems more appropriate. Searching for it displays a degree of consistency that most businesses strive for.

Using the right keywords for your health and fitness store will surely help your site traffic. The best advice for these products is to invest in paid advertising campaigns that Google Adwords and Facebook could provide you with. Sites like these trim down your target audience for you, namely health and fitness enthusiasts.

Don’t worry if you don’t make sales as soon as you pay for these campaigns. Having them see your products or wandering around your site is already a good thing. When you make a sale, you can also ask for their email addresses for more marketing campaigns given enough time.

5.   Video games

The pandemic gave us more free time than we would’ve liked through stay-at-home protocols. With many Filipinos desiring new means of entertainment, it comes as no surprise that video games rose in popularity.

Video games come in great demand, amassing a global volume of a million searches and almost 15,000 in the Philippines. While building trust and awareness shouldn’t be an issue for this product, understanding what people need still is—and here’s why:

While video games are popular in the Philippines, most netizens tend to look up mobile games more often. While the release of Sony’s PlayStation 5 was big news around the first quarter this year, it’s still not enough to deter mobile games.

Mobile games are free, accessible to almost everyone, and continue to rise in popularity every day. Meanwhile, console games need a console. However, this isn’t that bad because it teaches businesses a good lesson.

You need to look at what makes competition successful. It doesn’t necessarily mean to take their product and paste your name over it. Mobile games are popular in the Philippines primarily because they’re free, right? But how do these companies make money from it?

Mobile games give you the option to spend on items exclusive to their game. Whether it’s League of Legends: Wild Rift on the phone, Valorant for PCs, or Call of Duty for consoles—video games can and will have different means of earning more than you think.

We’re not implying that you develop your own game, but maybe getting to know their products can help you too. Selling their in-game currencies for them can be good business for you also. It’s hard being an online or physical seller of video games. Having extra options of earning for your store is a sign of growth.

Running your own E-commerce Store?

The e-commerce industry in the Philippines continues to thrive amid our global health situation. While being tech-savvy needs some getting used to, exposure to various platforms could be too much to handle. The good news is, various plug ‘n play apps are available nowadays to make it easier to run an e-store. Check out 8 Shopify Apps that are Must-haves for PH stores to help you grow your online shop.

Understandably, some businesses aren’t fully briefed on the digital means of marketing. However, some assistance from a seasoned marketing agency with e-commerce experts could shed some light on some areas.

Through SEO for E-commerce, Influencer Marketing, and Programmatic Advertising, your business can also take the next step forward in today’s digital age. Leave us a message to get started!

  • Categorized as Blogs
Picture of jcpb

jcpb

Picture of jcpb

jcpb

RECENT BLOGS

From Noise to Intelligence: How LeapOut and Meltwater Safeguard Public Trust for Government and Political Leaders

February 2, 2026 No Comments

In the Philippine digital landscape, public sentiment is a volatile force. For government agencies and political figures, online conversations are no longer just “feedback”—they are the front lines of governance and reputation. In an environment characterized by coordinated narrative shifts, misinformation, and high-stakes accountability, social listening in the Philippines has evolved. It is no longer about monitoring “likes”; it is about defending the truth and maintaining institutional stability. Learn more about our comprehensive community management services and how we help organizations maintain authentic digital engagement. 1. The High-Stakes Reality of Public-Sector Discourse In 2026, the digital space for Philippine leaders is defined by three distinct pressures: Narrative Weaponization: Detractors and political opponents often use coordinated amplification to distort policy rollouts. The May 2025 “Bayan Muna Red-Tagging” incident demonstrated how false claims about party-list disqualification could spread faster than official COMELEC clarifications, utilizing coordinated social media “shouting” to drown out the truth. The Misinformation Epidemic: False claims can go viral in minutes, causing public panic or eroding trust in government institutions. The May 2024 Marcos deepfake incident—where sophisticated audio fabrication portrayed the President ordering aggressive military action—required immediate multi-agency mobilization to prevent international diplomatic escalation. In a country where 90.8 million active social media users represent 78% of the total population, a single piece of manufactured content can reach critical mass within hours. The Demand for Transparency: Citizens expect real-time responsiveness and absolute accountability. Yet 98.9% of Filipinos use chat and messenger services monthly—”dark social” channels where disinformation spreads invisibly to basic monitoring tools. Government agencies face the impossible task of maintaining transparency across platforms they cannot even see without enterprise-grade intelligence infrastructure. At LeapOut, we believe that for government agencies, intelligence must precede communication. You cannot lead a conversation you do not fully understand. And in 2026, understanding requires capabilities that match the sophistication of those seeking to manipulate public opinion. 2. LeapOut & Meltwater: The Gold Standard for Public Intelligence The threat landscape facing Philippine government institutions is no longer theoretical. It is documented, quantified, and escalating: Foreign Interference Operations: Recent investigations have uncovered multi-million peso operations managing massive networks of fake accounts posing as teachers, laborers, and government employees to manufacture grassroots authenticity for foreign propaganda. In April 2025, the National Security Council flagged the use of local proxies to amplify divisive narratives and undermine the administration’s national security positions. Industrial-Scale Coordinated Inauthentic Behavior: Meta’s May 2025 pre-election takedown removed thousands of fake accounts and pages days before the May 12 midterm polls—part of what researchers termed an “intensified firehose of falsehoods” designed to manipulate voter behavior at scale. AI-Powered Disinformation: Deepfake technology has moved from experimental to operational. Hyper-partisan vlogger networks have deployed coordinated campaigns spreading fabricated allegations against high-ranking officials, requiring immediate institutional response to contain damage. Our content marketing strategies help organizations develop authentic narratives that build trust and counter misinformation effectively. Managing public perception in this environment requires enterprise-grade tools. LeapOut partners with Meltwater to provide government units and political leaders with a secure, robust intelligence ecosystem capable of matching these sophisticated threats. Audit-Ready Data: Every insight is backed by a transparent data trail, essential for government compliance and reporting. When the Philippine National Police requested removal of 1,372 malicious posts in August 2025 alone, agencies needed documentation that could withstand legal scrutiny. Hyper-Local Depth: Monitoring across Facebook, TikTok, X, Viber, WhatsApp, Telegram, and localized forums where regional political discourse actually happens. Basic tools miss the 98.9% of Filipinos using messenger services—precisely where coordinated campaigns operate beneath public visibility. Explore our TikTok marketing expertise to understand how we navigate emerging social platforms where misinformation spreads rapidly. Predictive Alerting: Advanced Boolean monitoring that flags potential PR crises or security threats before they breach the mainstream. The difference between containing a deepfake within niche channels versus managing international diplomatic fallout is measured in minutes, not hours. 3. Critical Focus Areas for Government Agencies Narrative Defense & Crisis Mitigation We identify the “Patient Zero” of a misinformation campaign. By tracking how a false narrative spreads—whether it’s a multi-million peso foreign interference operation or a coordinated red-tagging campaign—we help agencies intervene at the exact point of escalation. When thousands of fake accounts activated days before the 2025 midterm elections, agencies with structured intelligence capabilities could distinguish between genuine voter discourse and manufactured amplification. Citizen Sentiment & Policy Impact How do Filipinos really feel about a new department order or legislative bill? With 90.8 million active social media users generating content across dozens of platforms and dialects, separating signal from noise requires more than keyword tracking. We filter out the “loud minority”—including the coordinated networks posing as “working-class Filipinos”—to provide leaders with an accurate pulse of genuine public sentiment. Our social media advertising services leverage similar intelligence frameworks to reach authentic audiences and maximize campaign effectiveness. Identifying Coordinated Inauthentic Behavior (CIB) Distinguishing between genuine citizen grievances and “troll farm” activity is crucial. When hyper-partisan vlogger networks deploy coordinated campaigns, or when foreign proxy operations invest millions in manufacturing grassroots authenticity, leaders need intelligence systems that recognize behavioral patterns, timing anomalies, and network structures that reveal coordination. We help leaders ignore artificial noise and focus on real constituent needs. Foreign Interference Detection The National Security Council’s April 2025 identification of local proxies amplifying divisive narratives demonstrates that foreign interference is not abstract—it is operational and targeted. LeapOut’s monitoring frameworks are specifically designed to detect the linguistic patterns, funding indicators, and coordination signatures that distinguish foreign influence operations from domestic political discourse. 4. The LeapOut Workflow: Protecting the Mandate Step Focus for Leaders Outcome Real-World Application 1. Architecture Mapping Political Opponents & Key Issues A tailored “early warning system” Identifying multi-million peso networks before they achieve narrative dominance 2. Monitoring Real-time CIB & Misinformation Detection Separation of real feedback from bots Flagging coordinated activity across 90.8M users before Meta’s takedown 3. Analysis Risk Categorization (High/Medium/Low) Prioritized response for leadership Assessing deepfake threat level requiring multi-agency mobilization 4. Activation Strategic Narrative Counter-measures Reclaiming the truth through PR/Social PCO’s rapid response preventing

Continue Reading

What Building on Shopify Taught Us About Scale, Systems, and Stewardship

December 19, 2025 No Comments

Over the years, I’ve noticed that most conversations about e-commerce platforms are overly simplified. Shopify is often described as fast but limited, flexible but lightweight—great for startups, less so for serious scale. Our experience tells a more nuanced story. At LeapOut, we’ve built Shopify stores for brands at very different stages: legacy institutions, global brands, regulated organizations, and fast-growing challengers. Each project came with its own context, constraints, and expectations. What became clear over time is this: Shopify works best when the build respects the brand’s story rather than forcing a template onto it. Shopify Is Not One Thing Shopify is not a single experience. It behaves very differently depending on scale, governance, and ambition. A DTC startup, a national brand, and an enterprise organization may all use Shopify—but the way the platform must be architected changes dramatically as complexity increases. That realization shaped how we approach every Shopify development build today. Each brand we’ve worked with taught us something distinct. Every Shopify Brand Has a Story   Bench (Shopify Plus): Continuity Over Disruption Bench is more than a retailer in the Philippines—it’s a cultural institution. Many of us grew up with the brand, which made this project feel personal from day one. Our work on Shopify Plus focused on continuity. We had to factor in historical data, existing enterprise workflows, and future corporate plans without disrupting a brand that already worked at scale.  The key lesson was simple but powerful: not every brand needs reinvention—some need careful stewardship.   Under Armour Philippines (Shopify Plus): Governance at Scale Under Armour was one of the most demanding Shopify environments we’ve handled. The work required deep front-end customization aligned with global brand standards, strong performance discipline, and careful stakeholder alignment across teams. Shopify Plus gave us the flexibility—but scale demanded governance. This project reinforced a truth we see often: flexibility without structure creates risk.   Reebok (Shopify Plus): Designing for Longevity Reebok was our first major Shopify Plus build—and one of the most formative. At the time, it pushed us to think beyond launch cycles. We had to design theme architecture, performance optimization, and front-end decisions that could hold up over time. Four years later, the store is still running. That longevity remains one of our proudest indicators of success.   MaxiLife by Maxicare (Shopify Plus): Precision Under Constraint Healthcare-adjacent commerce brings a unique kind of complexity. For MaxiLife, we implemented deep technical customization to meet regulatory requirements while ensuring the experience remained intuitive and human. Shopify Plus allowed us to extend the platform safely—but precision was non-negotiable. The takeaway was clear: constraints don’t eliminate good experience—they demand better design.   Kultura: Scale Through Discoverability Kultura carries one of the deepest inventories we’ve worked with. The challenge wasn’t volume—it was discoverability. Our work focused on navigation architecture, SEO structure, and product taxonomy to help customers find meaning within abundance. Scale without clarity, we learned, quickly becomes friction.   Crate & Barrel Philippines: When Invisibility Is Success Crate & Barrel required a different posture altogether.  Our role centered on Shopify SEO and supporting a platform migration with minimal disruption. The goal wasn’t visible change—it was continuity.  In enterprise environments, the absence of failure is often the highest measure of success.   Chicco Philippines: Operational Complexity Behind a Gentle Brand Chicco’s challenge lay beneath the surface. Oversized products like strollers required complex shipping logic and fulfillment considerations that standard setups don’t address. This project reminded us that good commerce design must account for operational reality, not just aesthetics.   Belomed: Speed With Intent Belomed came with a firm deadline: launch in six weeks, in time for the 2025 holiday season.  The work required disciplined prioritization and focused execution. Performance post-launch validated the approach, and the platform now serves as a foundation for more ambitious technical plans.  Speed, we learned, only works when paired with intent.   Saucony Philippines: Translating Heritage Forward  Saucony’s relaunch was about balance. We had to honor the brand’s origins while making it relevant to a modern audience. The project involved close collaboration and gradual capability building with the local team. Growth has followed steadily—proof that heritage only works when it’s translated forward.   OUR HOME: Progress That Compounds OUR HOME reflects the quieter side of growth. From early SEO work in 2021 to later UX, navigation, and content improvements, the store has evolved through consistent, incremental enhancements rather than dramatic redesigns.  It’s a reminder that long-term improvement compounds quietly—but powerfully.   Kotis Design (USA): Extending Shopify Beyond Its Defaults Kotis Design, a US-based B2B brand serving Fortune 500 clients, exceeded Shopify’s native customization limits. We built a custom Shopify app to support complex product personalization—marking a milestone in our understanding of Shopify as an extensible platform.  Platform limits, we found, are often design limits—not technical ones.   Body Wrappers USA: Community as a Constraint Body Wrappers is a legacy brand deeply rooted in the global dance community.  Post-relaunch, performance and conversion improved—but more importantly, the work reinforced how community changes design decisions. When you serve a community, responsibility increases. Sports Central: Growth Shared Over Time   Sports Central was our first professional Shopify build, completed during the pandemic.  Watching the brand grow since then has been one of the most rewarding parts of our journey. It reminds us that meaningful outcomes are rarely visible at launch—they emerge over time.   Shopify Plus as a Pattern Across these projects, Shopify Plus emerged not as a feature set, but as a pattern.   It appears when: scale introduces real risk governance becomes essential decisions must endure beyond teams and agencies Shopify Plus doesn’t simplify complexity—it reveals it.   Designing for What Comes Next  Today, our Shopify work increasingly accounts for a Gen-AI–driven future.  We’re designing platforms that are interpretable by intelligent systems—through clean data structures, clear taxonomy, and durable content architecture. SEO is no longer just about ranking, but about being understood. We’re also expanding Shopify into food, services, and hybrid business models—focusing not on “pretty websites,” but on future-proof platforms

Continue Reading
Leapout-underarmour2

LeapOut Elevates Digital Commerce: Launches Under Armour Philippines’ Game-Changing Shopify Plus Website

July 1, 2025 No Comments

MANILA, PHILIPPINES – July 1, 2025 – LeapOut, the Philippines’ premier digital commerce and Shopify Plus agency, proudly announces the successful launch of the groundbreaking new Under Armour Philippines e-commerce platform. Engineered on Shopify Plus—known globally for scalability and performance—this fully customized website offers users an immersive digital experience that mirrors Under Armour’s global prestige, setting a new benchmark for online sports apparel retail in the region. This transformative project involved a meticulous, from-the-ground-up redevelopment designed to provide athletes and fitness enthusiasts an intuitive, seamless, and captivating user journey. From the visually dynamic homepage to precision-crafted collection and landing pages, each feature was strategically developed by LeapOut to deliver both immediate functionality and enduring adaptability. The launch marks a major milestone, achieved through navigating complex approval channels involving both the official Philippine distributor and Under Armour’s global leadership. The successful delivery of this ambitious project underscores LeapOut’s capacity to seamlessly manage stakeholder alignment on a global scale. Reflecting on the achievement, Ruben Fortes, Project Lead at LeapOut, stated, “This project represents more than a technical accomplishment; it embodies our commitment to pushing the boundaries of what digital commerce can achieve. It’s a convergence of relentless dedication, innovative thinking, and strategic collaboration—resulting in an elevated experience that is both meaningful and powerful for the Under Armour community.” Technical excellence underpinned the project’s success. LeapOut’s team of expert developers and engineers built a site that was visually striking, technically robust, and designed explicitly for scalability. June Dolendo, LeapOut’s Senior Developer and Head of Technology, articulated, “In crafting the Under Armour digital experience, we meticulously considered every interaction, every component, and every pixel—ensuring each element contributes to a cohesive, responsive, and delightful user experience. This meticulous approach to digital architecture and design reflects LeapOut’s unwavering commitment to excellence and innovation.” This launch further solidifies LeapOut’s esteemed portfolio, placing Under Armour alongside other iconic brands like Reebok, Bench, Aldo, Kultura, Maxi Life, Pet Express, Toy Kingdom, Chicco, and numerous leading labels under SM Retail, Inc. LeapOut has also successfully built an impressive client base in the USA and Australia, showcasing its global capability and trusted expertise in managing sophisticated digital projects. LeapOut: Empowering Brands from First Sale to Full Scale The successful Under Armour launch reinforces LeapOut’s fundamental mission: guiding businesses from their very first online sale to full-scale digital leadership. LeapOut’s distinctive approach equips SMEs and enterprises alike to invest strategically in digital infrastructure, ensuring each step fuels sustainable growth. At LeapOut, websites aren’t just built—they’re transformed into powerful engines of digital growth. Combining industry-leading technology with strategic business acumen, LeapOut continues to distinguish itself as the partner of choice for brands committed to dominating the digital space. Explore Under Armour Philippines’ transformative digital experience here: https://www.underarmour.com.ph/

Continue Reading